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Welcome to Whiffin' It

Whiffin' It started as a small, student-run business at Brigham Young University-Idaho. Designed for a Create Your Own Business class, Whiffin' It was the idea of 12 motivated students. From day one it managed to become the most profitable student-run business the school has ever had. Jason Isaksen, a member of the group who graduated in 2024, continues to keep the company alive and hopes to continue spreading Whiffin' It's high-quality fragrance products all around the United States.

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Featured Products

Elevate your driving experience with Whiffin' It, a long-lasting car freshener built to provide consistent mood-lifting fragrances. These car fresheners cater to diverse scent preferences and are designed to spread joy with their creatively named scents. With Whiffin' It, anyone can enjoy a personalized touch to their road journeys

We're In Stores!

Whiffin' It products can be found in various stores all around the United States. Currently our car fresheners are being sold in 75+ stores and will continue to expand in the coming years. Keep your eye out for our displays!

Find our products online too!