About Us
Started in a classroom. Still on the road.
Whiffin' It started as a student-run business at Brigham Young University-Idaho. Designed for a Create Your Own Business class, it was the idea of 12 motivated students — and became the most profitable student-run business the school has ever had.
Jason Isaksen, a member of the group who graduated in 2024, continues to keep the company going and hopes to spread Whiffin' It's fragrances all around the United States.
Along the way
The start
A student-run business
Whiffin' It started at Brigham Young University-Idaho, in a Create Your Own Business class.
The class
Twelve students
It was the idea of 12 motivated students — and became the most profitable student-run business the school has ever had.
2024
Jason keeps it going
Jason Isaksen, a member of the group who graduated in 2024, continues to keep the company going.
Today
1,300+ stores
Whiffin' It products can be found in more than 1,300 retail stores, and Jason hopes to spread the fragrances all around the United States.